6 Great Tips to Make Best Use of Your LinkedIn Profile

by Prashant Kumar Sharma

LinkedIn is a great way to manage the information that’s publicly available about you as a professional. Here is some advice on how to make best use of your LinkedIn profile and to make the most of the service.

Your LinkedIn network not only consists of your connections but  your connections’ connections, and the people they know. LinkedIn has over 65 million members in over 200 countries. Therefore LinkedIn profile  serves as a passive job magnet, since recruiters and hiring managers use the site for locating candidates.

Here is a list of 6 Top suggestions for you whether you are an aged user or just starting your LinkedIn account / profile as a beginner:

  1. Customize your URL

    LinkedIn will assign you a Web address when you create a profile, but you can write your own URL. Go to where it says “Public Profile” in your LinkedIn profile. Try using your first and last name, with no spaces. This will drive your LinkedIn page up toward the top of a Google search.

  2. Add websites

    Include your employer’s site, your personal website if you have one and links to samples of your work or, if you’re in sales, links to clients.

  3. Polish your career summary using key words

    Include specifics that describe a range of experiences and accomplishments. The summary should run 100 to 300 words long and include key words that might attract a headhunter to your profile.

  4. Connect, connect, connect

    Beef up your roster of connections. An easy place to start is to look at colleagues from your current and past workplaces. When you invite people to connect, always send a brief personal note.

  5. Search for the competition

    Try an advanced people search using the “Advanced” link in the upper right-hand corner of the screen. Enter your job title and in the “Location” field, search within 50 miles of your ZIP code.

  6. Get recommendations

    Ask your boss, former boss and possibly a colleague or someone who has reported to you to write something glowing. It’s OK to offer to write it yourself and then invite the person to vet and post it.

You can learn more about the LinkedIn features

from a comprehensive site complete with videos, screenshots, and how-tos for members wanting to learn more about the various features of LinkedIn. Check out the Learning Center for more information. Visit LinkedIn profile page for Prashant Kumar Sharma at http://in.linkedin.com/in/prashantkumarsharma.


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